Welcome to the Lab.

The digital advertising planning & buying agency designed to maximize return on ad spend.

10
x

Average client ROAS

100

Our client Net Promoter Score

Solid strategies. Better bidding. Real results.

Media Propulsion Laboratory's people plus programmatic model generates performance that is truly out of this world for some of Earth's most recognized brands.

15

M

Impressions Delivered

1

M

pre-roll views

Nebraska Department of Health & Human Services (DHHS)

14

M

Impressions Delivered

$

0.88

CPM

Coaching Association of Canada

27

M

Impressions Delivered

892,978

Conversions Delivered

CREA

"There is no bullsh*t here, just an obsession with driving performance.”

John Mathers

Senior Vice President, Brand & Business development, OSEG (TD PLACE)

We propel brands forward 10× faster.

 According to a study by Nielsen, the average ROAS across all industries is < 3×, meaning every dollar spent on advertising will return less than $3. Media Propulsion Laboratory aims for 5x ROAS and, as of April 2024, our portfolio is performing at 10x.

Bringing Soul to Science.

From click to customer, we propel demand with deep, consultative integrations with our client’s marketing and sales tech stacks, and a drive to understand the people buying their products and services.

Buckle up for safety.

It’s not about “will this work?”. It’s about when this will work. Our clients commit more than $1 million per year to digital advertising. Engagements begin with a critical assessment of your current performance, the development of an initial launch plan, and several months of modelling and testing before you'll be ready for takeoff. We don't promise immediate performance, we commit to long term propulsion.

Drive demand from click-to-customer.

Our media planning approach is driven directly by your needs. We help with conversion rate optimization strategies, custom attribution models, and deep technical integrations within multiple areas of your business to measure results, buy the right media, manually or programmatically, and build your most optimized funnel.

People over programmatic.

Programmatic ad buying works, but not always. Why? Because the more complex your sales process is, the more customized your approach needs to be. We leverage the same suite of tools as everyone else but create conversion rate optimization strategies, custom attribution models, and deep technical integrations within multiple areas of your business to buy the right media - manually or programmatically - and build the most optimized demand funnel.

"MPL is a key strategic partner helping guide our team to success with their expert media planning and buying work. They deliver exemplary service, results, and a constant trend of improvement."

Angie Kam

Senior Marketing Manager, Xplore

It's time to explore what's possible.